|
Is CAA Media a Media buying Agency or an Adnetwork?
We are both.
We are an Off Line Media Buying Agency:
CAA Media is a media buying agency, with a concentration for a few very high profile, fortune 1000 International companies.
Our media buys have been in the tens of millions of dollars alone in the areas of; Television, Outdoor / Billboards, Radio,
Print and major sponsorship of professional sport teams and events.
We are a technology based ad Network utilizing our own proprietary technologies. Our online Group specializes in providing
new cutting technologies and a means for providing high quality traffic to websites at rates below industry standards
The CAA Network which is comprised of millions of users as well as a very large data base of users. These resources generate
millions of impressions daily through our more then two dozen sites, all
owned and operated by CAA Media, Inc.
In 2005 CAA Media began to develop its own proprietary technologies. In 2007 trial and error development of these
technologies produced a key source of revenue for our company. These technologies have allowed us to deliver hundreds
of thousands of customers on a monthly basis to some of our larger clients and well as continuously delivering tens of
thousands of buyers monthly to a private stable of long term clients of CAA Media. Our interactive Group was recently
able to help a large client of ours, establish a significant increase in traffic. CAA Media used its own internal
properties to generate more then 50,000 clicks per day in December of 2007 to the client's site at a cost far below
market prices. In addition, in December of 2007 we generated tens of thousands of opt in leads to more then a dozen clients.
Our sites include our flagship site SuperWeboffers.net which generates more then a million impressions per day
generated through our keyword search technologies that allow us to capture targeted users at rates far below
industry standards.
While CAA Media continues to buy and place off line media the CA Interactive Group is committed to continuing its
growth in new technologies and will release these upgrades to our systems in the spring and fall of 2008. These
technologies will allow us to generate even more traffic while allowing us to better utilized our company's proprietary
database often used for email programs for active clients of CAA Media.
|