Media Buying

CAA Media is one of the most active privately held media buying agencies in the country. Year after year, the company continues to buy millions and millions of dollars worth the media in all areas. The power in our success is in the numbers, we buy large volumes of advertising for a very diverse group of clients that allows us to execute buys on your behalf at lower rate then you have been accustomed to. We have the ability to be your partner, ally and confidant all while saving you dollars on your overall media costs.

Television - Specializing in both national and regional buys. In 2006, CAA Media worked with NBC television on numerous national broadcasts during some of there largest broadcasts of the year. In addition we work very closely with ABC Regional Sports which represents a diverse variety of stations and networks. Currently CA is in the middle of a two year exclusive agreement with the "Horse Racing Network" (HRTV). We are also in the middle of a national run through our partners at Trajectory Sports We also worked closely on a local level, with networks in most major metropolitan areas including, Dallas, Texas. Cleveland Ohio and Detroit Michigan. In addition to the US we are broadcasting television spots in Canada through Rogers Communications for a number of our current clients.

Outdoor / Billboards - Currently, the agency manages (7) seven separate billboards located in prime locations on the Los Angeles freeways in Southern California. We have been running and managing these various billboards for nearly two years and it has proven to be so successful for our client that our agency is in the middle of coordinating an even larger outdoor blitz for one of our largest clients throughout the greater Los Angles, California area.

Print - For years CAA Media has established relationships and placed media with virtually every major print publication in the United States and abroad. The Company has done numerous buys in the UK and Western Europe as well as recently expanding into the Far East by placing and managing media in The Peoples republic of China.

Interactive - Clearly the "New Frontier" of the advertising world it is not to be overlooked or given any less seriousness then one would do when purchasing television or any other form of traditional media. In fact, due to being in it's infancy stage CA has seen through trial and error what works presently and what does not.. Internet Marketing is a fast changing market and we make sure we are at the forefront of what areas people are finding success in. The old strategies no longer work. Internet marketing and advertising is slowly becoming a "threat" to the more traditional forms of advertising. Due to it being so new there have no doubt been many trials and errors that we can pass our experience onto our clients. After all very few online advertising agencies can trace there roots back to 1995 the year the first division of CAA Media began.

Radio - We actively buy on both a national and local level. CAA Media represents over a thousand stations nationwide and can assist you in your decisions on where and when run your ads as well as securing you better rates. CAA Media works with thousands of radio stations around the world and can either help your agency more effectively target your current campaigns as well as get discounts for you that may find difficulty with buying for one or perhaps even a few brands. to enable its clients to best fit the needs they have in this often over looked area of advertising / marketing of there products.