Pay-Per-Click Advertising

Pay-Per-Click Advertising Q & A

Why should I use pay-per-click advertising?
With pay-per-click advertising you can target your ads to new customers interested in your products and services. Pay-per-click advertising has become so popular because it allows you to control advertising spending and gain important insights into how your customers find your products and services online.

You can identify what keywords your customers use to locate your Web site, how much it costs to bring new customers to your Web site, which advertising campaign is the most effective, and best of all, pay-per-click advertising allows you to immediately calculate your return on investment (ROI).

What is pay-per-click advertising?
Pay-per-click advertising is an effective and measurable way to reach potential new customers who are interested in your products and services. It allows you to take control of your advertising spending and direct the number of people who visit your Web site. Your company's title, description and URL appear as search results in a unique network of hundreds of search sites predominantly owned by CAA Media and destination Web sites that partner with

What's behind our technology?
CAA Media has dedicated much of its resources over the last three years to develop partnerships and crawlers amongst the free listings on the major search engine allowing the company to drive traffic to its ads and its flagship site SuperWebOffers.net.

How does pay-per-click advertising work?

• First, you need to open a CA Interactive advertising account with your CA REP.
  
• Second, create a keyword list based on your company's product and service offering (we can help you do this).
  
• Third, create a persuasive title and description summarizing your product or service enticing a Web searcher to click on your company's link and visit you're Web site (we can help you with this as well).
  
  Remember, with pay-per-click advertising you only pay for the customers that visit your Web site, not the number of times your Web site link is displayed in our networks.